Attracting & Retaining Employees

Written by Caitlin Williams

It’s a cutthroat world out there when it comes to attracting and retaining employees, especially with the likes of billion dollar technology companies and their fancy, university campus-themed offices.

There’s some things you can do however, that are a little easier to achieve and will still help in retaining your staff – especially those in the creative sector.

If you want to keep a creative, think like a creative 

Employees who specialise in the creative industries aren’t like your average office-based worker. They’re often the types to be found working late to get a project completed – it’s their passion, and their baby, and they won’t stop til it’s done.

They like a challenge, and they find it hard to focus on mundane, boring tasks. Paperwork? Pffft.

If possible (depending on your environment), keep your creative employees fed with creative projects, and they’ll feel engaged and dedicated.

Listen, don’t stifle

Creative people think differently. They don’t think in words, they think in visuals. What might take others hours or even days to come up with, creatives can picture almost instantly.

You might think you’ve got a genius idea for a new design or layout, but there’s a good chance your creative employee has thought of something better.

By all means, give them your guidelines and parameters for a project – but listen to their ideas and suggestions. They’ll be more in touch with current trends, and they’ll probably come up with something a lot better than you will!

Provide them the necessary equipment

Creatives need specific hardware and software to be effective. There’s a lot of options out there, but try to avoid going for the cheapest, or what you find easiest to use. You’re not the one who will be designing, or creating – they are. If they specify something, hear them out.

Adjust the rules (they’re more like guidelines)

When was the last time you saw an artist in a suit?

Creatives don’t dress like your average office worker. Suits and ties aren’t their style. If they’re not facing customers, or on the front line, it might be worth considering adjusting rules such as dress code.

Creative types aren’t likely to work traditional office hours either. Some are better in the morning, others are more productive at nighttime. If your creatives don’t need to be meeting with other people during traditional hours, offer them alternative working hours to suit their lifestyle.

 

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